• giuseppe palazzo, sound designer, composer, songwriter, producer, official, web, site, image, immagini, ads, advertisement, spot, reportage, documentary film, soundtrack

Music in advertising highly influences the way in which the audience perceives the brand. The perception acts on different levels and can modify the emotional reaction in front of a product. Music evokes images or feelings that don’t appear in words or on pictures, creating instead its own meanings. The value of a brand, of a product, of a reportage of a docu is, without any doubt, improved by the close relationship between music and meaning

Designed for Procom Communication Group

Soundtrack for commercial ads. Porte Garofoli broadcasted by RAI (official Italian TV) and Mediaset (major commercial TV in Italy)